A Live Look Inside The Nike SNKRSXPRESS Experience In Los Angeles
By Juan Martinez - Feb 11, 2016
Nike knows that not everybody can fly out to Toronto for NBA All-Star Weekend. Between the rush of events and being overloaded with people pulling you in all sorts of directions, it’s both a joy and a hassle to actually be there, especially if you actually have to work like we do. I know that sounds like a “tough life”, but believe me, as somebody who has been on both sides, sometimes the best seat in the house is from the comfort of your couch or desk just reading all of the breaking news and following sites like ours. Or if you really need to see and feel All-Star Weekend in-person, sometimes that little slice is all you need. Enter SNKRSXPRESS.
Located in Los Angeles (Santa Monica, actually…), New York, Chicago and of course, Toronto, SNKRSXPRESS is the central hub for all things Nike and Jordan during All-Star Weekend. While the Six obviously has the most to offer since it is the site of the game, the pop-ups across the country will be giving the public a taste of the exclusive life as well. We had a chance to check out the LA on site on Wednesday night before they open their doors to the public on Thursday.
Located right next to the Nike Santa Monica store, SNKRSXPRESS will be the place for sneakerheads to check out all of the All-Star offerings from Nike and Jordan Brand, including the Air Jordan XXX (30). On display as well are player exclusives and rarities including Air Jordans worn by Kobe Bryant, Gary Payton and Ron Harper, the Air Jordan 3 Oregon Pit Crew, the Air Jordan 5 Tokyo23 and various Los Angeles-themed Nikes including early Kobes and Air Force 1s.
As you can tell from our Periscope replay video up top, a lot of people are wondering what exactly can they buy at SNKRSXPRESS. In what might be the coolest and most dangerous to your wallet feature, anybody can just walk up to one of the many kiosks and pick out what kicks they want. It’s very similar to Nike’s own app, except with one swipe of a credit card and a confirmation code on your phone later, someone from Nike will hand-deliver you your kicks. Needless to say, it’s probably the easiest any of us will ever have trying to buy the Cement 4s.
Speaking of the Air Jordan 4 White/Cement, a lot of people in the chat on the Periscope were wondering about the other big kicks dropping during All-Star, like the Air Jordan 10 OVO Black and the Nike Air Foamposite One Northern Lights or the restock of the Air Jordan 11 72-10? None of those kicks were available for us to purchase, but rest assured, Nike and Jordan Brand would not be holding these kinds of events if they did not have a surprise or two up their sleeve. Let’s just say that the public might have a better selection of kicks to choose from over the weekend than we did.
As for me, I ended up with a pair of both the All-Star Nike Kobe 11 (damn you, Wells) and the Nike LeBron 13 courtesy of Nike. Will these sell out during All-Star? Unlikely since there is so much to choose from, but like I said earlier, sometimes it’s better to just stay local rather than be at the rush of the big show. This was one of those times.
Additional photos from Nike of the store…