Evolution: How The Retro Air Jordan Box Stacks Up To The Nike Original
By Juan Martinez -Mar 2, 2016
So if I had to break down my interest in this year’s Air Jordan 12 retro releases by percentages, I would say 60% of my excitement stems from the shoes themselves and 40% is from the boxes. Wait, what?
So here’s my deal, I like boxes. No, I don’t like the aftermath and hassle of trying to figure where to put them after the fact, but I love receiving them in the mail and opening them up to see what’s inside for the first time. That rush when the Nike Store employee hands over that box with the kicks that I’ve been waiting months years for is finally in my possesion is pretty great. When I would buy toys, I would meticulously try to open them without messing up the box. All of my video game systems still have their original box somewhere in my house. There are have been recorded instances where I have stated that the box that we sometimes get from brand is way better than the shoes that they come with. Needless to say, I like me some boxes.
Naturally, when I found out that this year’s Air Jordan 12s would not only be getting the retro remastered treatment, I was pleased and ready to fork over my hard-earned cash for them. But when I learned that they would come in Jumpman-branded retro Nike boxes similar to the ones we had back in the 90s, I was overjoyed. It was a prime example of Nike and Jordan Brand giving us something that we didn’t know that we wanted. Not to take away anything from the new Jordan Brand boxes with the gold foil Jumpman, but to go back in the archives and pull that rabbit out of the hat is simply magic.
It’s just a little bit uh, bigger than I thought it would be. So for the sake of comparison, I put my new Air Jordan 12 The Master box next to my original Nike box that has a pair of dead-ass Jordan Jumpman Pros. Both are size 11.
Apparently the boxes for the new retros have been standardized into one size fits all and a piece of cardboard gets stuffed inside to keep the shoe from moving around. Interesting choice by Nike there that we’ll hopefully get a little bit more clarification as to why that’s the case (I also encountered similar boxes with the Nike Air Max Zero and the PSNY x Air Jordan 12). But for now, enjoy these pics of some black, white and gold Js. Both of them.