The Nike Kyrie 2 Kyrie-Oke Wants To Rock With You (But Nike Can’t Say It)!
By Juan Martinez - Feb 18, 2016
So if you’re like me and you heard the “Kyrie-Oke” nickname Nike used to market the recently released Nike Kyrie 2 Green Glow, you probably raised your eyebrow like The Rock in suspicion. We’ve seen more than our share of sneaker nicknames that don’t make sense at all, but this one was just a bit much. Not because Kyrie-Oke is a bad name by any means – if anything, we need more karaoke-themed sneakers in our lives – but because we just couldn’t figure out what was so “karaoke” about the shoes themselves.
And then Nike dropped this video. I think I’ve watched it no less than 20 times. It’s really good in that intentionally bad kind of way
Let’s get this out of the way first; Kyrie Irving does a great job portraying that guy we all know at the karaoke bar. You know that guy; he rolls solo or brings along his equally cheesy friends and they hog the song book for the whole night, picking crap like Captain and Tennille. They are too Ky-real if you ask me.
So Kyrie signing a really bad song in autotune is funny enough, but it still doesn’t explain and Black and Green Glow colorway. Maybe the shoe isn’t about karaoke after all, but rather a reference to something else that Nike can’t fully disclose.
Look at Kyrie wearing one sequined glove on his right hand and performing behind a black background and green lights. Who famously starred in a music video just singing behind a black background and green lights and was known for wearing one sequined glove on their right hand?
Right? Now go listen to it 20 times and tell me if you don’t feel better afterwards.
This wouldn’t be the first time Kyrie Irving and the King of Pop have teamed up for an ad. Remember a few years back when Kyrie starred in a Jeep commercial and the music was a restored version of “Love Never Felt So Good”?
Unfortunately, due to potential legal issues, there’s no Nike can outright say this shoe is actually a tribute to the original MJ, just like they couldn’t years ago with a Nike Kobe 9 Elite Low that referenced Prince. So we’re stuck with Kyrie-Oke. Not bad, but it could have been so much more.