Would the Air Jordan 1 Low OG be More Popular at $100?
By RAC - Jan 11, 2016
The Air Jordan 1 is unquestionably one of the most popular Air Jordan retro models. If you browse Instagram or Twitter timelines you will see no less than a dozen photos or discussions about the sneaker on any given day. When we recently asked you, our readers, to rank and choose the greatest Air Jordan of all time it came in second place with over 10,000 votes.
2015 saw the Air Jordan 1 release in some of the best quality executions of the model that we have seen in ages. This only fueled their popularity despite the sneaker also becoming more expensive than it has ever been, at a new retail price of $160. 2015 also ushered in the return of the Air Jordan 1 Low OG retro in a myriad of classic colors.
While Air Jordan retros of the low cut variety have never been as popular as their higher cut brethren, the Air Jordan 1 is particularly well suited for the cropped look. Still, classic release after classic release, this newest batch of Air Jordan 1 OG Lows has sat around. Very few sneakerheads seem enthusiastic about them at all. Is it the quality of materials? Is it the $130 price? Is it Jordan release fatigue?
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